Have you heard of UX Design (which stands for User Experience)? It has become a popular buzz word recently. It’s being used more and more and especially in the online business world. I’m not however sure, it’s something most people think about or in some cases really understand what it truly is, or why they need it.
So, I thought I’d break it down, since I’ve been a professional UX Designer & UI Designer (User Interface) for almost 10 years at 3 companies 2 of which are Fourtune 300.
If you research online, everyone will describe the term “UX Design” a little differently. They may focus on a piece of it, but not what it really is as a whole. To me I think UX Design is the technical problem solving of a user’s experience through either a website or mobile application.
You could even think of it as the experience one designs for a customer who walks through a store, like Target. What is the best flow for the customer to go through in order to see: the most items, the products you want them to purchase, and easily find the items they originally came for – as easily and as enjoyable as possible? — This is all UX.
User Interface or UI Design is the visual and physical design of those experiences in graphic form. Think of signs in a store or a display endcap, the bags you get at checkout, etc.
So why is this important to you?
Take the information I just described in my “store experience” and think about these same ideas, but in a digital world. Like in a mobile app or a website.
As a small business your website is one of the first things a potential client will touch before they even consider contacting you. Think about a time you went to a website to check out someone you wanted to potentially hire or buy from, and their site didn’t load or you couldn’t find contact information, or what services they provided. Did you stay and keep digging? Or did you close the tab and move on to another option? My guess is you likely did the later. And unfortunately for that small business…so has everyone else.
This is because businesses will just put up a website to have a website. The way it functions, looks visually or what information was there and where it was located isn’t a priority. Though it really should be the MOST important part they thought of before putting their site together and going “live”.
The next thing you’re probably wondering is what you can do as a non-designer/designer to think about how to think about UX when you are putting your own or a client’s website together. Well I’m going to share 5 things you can do to improve your website and UX today.
These are my tips for success on your website, you can also accesss your Free Download Here
If you have pages of scrolling text they’ll scroll past all that useful information and just end up asking you the same questions later. Bullet point the key features instead, so you can highlight the buzz words they’d look for and want to know right away. Then add a “view more details” button below that, so they can see more about the product/service you offer if they want to dig further on that item. This way you are not taking up all this website space that can make it extremely overwhelming for your users.
Ideally, if you can get some shots taken for your website that are custom to you, it just makes the users experience and your brand more authentic and unique. Though there are plenty of decent stock photographers out there to give your site a general styled mood feel that match your brand colors like Haute Chocolate, Turquoise & Palm and Her Creative Studio.
If they find any issues along the way that don’t seem clear to them, bugs in your site, broken links, etc. you’ll be able to address these before going live. This will help you insure you’re site is well thought out and things you may have not thought of aren’t overlooked. You can even ask them to record their experience with a screen capture app, or share the screen with them via Skype or Zoom. That way you can record and pay attention to what they are doing and asking and have it to reference later.
Those are my 5 quick tips to help you improve the UX & UI Design on your website.Feel free to download the FREE download that will help you start out this website flow diagram.
Please comment below with your questions & let me know what you think of the download!
I’m always here to help you! 🙂 <3