Jen & Janet are not new clients. They started up a mini donut food cart a few years back that I did a logo for and Jen is also an author who I designed a cover for. This time they are starting an online custom t-shirt business. They thought of me again, and we began working on their brand! I’m so excited for this business and their entrepreneurial spirit! They are wonderful ladies and working with them is always a pleasure!
So for the last few weeks I got started on their brand development. They had their name “Creativ-T” and general colors that they liked, so my job was to put it all together into a beautifully packaged brand that they could be proud of!
After sending J&J their questionnaire, and a few e-mails, I put together a pinterest board and began a mood board. Using the mood board I was able to pull out some colors that they liked. This allowed them to pick their favorite combinations. I did some early sketches and then some high res mocks. After narrowing down to their preferred fonts I was able to finalize their logo. I threw in a couple alternative options, and stamp for them to use. Once that was all done I packaged their brand into a folder with several versions of their design as well as their finalized styleguide. This design is clean, modern, but classic, and all around fun and playful. The colors of teals and reds bring in this retro vibe and a play on Cyan + Magenta print shop colors.
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